The Place

Buffalo ChipThe Buffalo Chip

For over 35 years the Buffalo Chip has hosted the largest motorcycle party anywhere during the Sturgis Motorcycle Rally. The Venue hosts a 600 acre campground, 5 stages, a swimming hole, and the following amenities;

  • Paved main campground thoroughfares
  • Created designated ride-in/walk-in shaded camping areas along the creek
  • Installed and improved more RV parking sites
  • Installed vendor showers
  • Created Jägermeister Stag Lodge on Upper Steel Bridge
  • Built large covered bar at the Patriot Pavilion
  • Installed shaded covering over horseshoe deck at CrossRoads
  • Installed stadium floor inside CrossRoads bar
  • Air conditioned cabins
  • Miles of 3” waterline to better service existing Sturgis Rally RV sites
  • Asphalt inside amphitheater
  • New boilers to each shower building
  • New shower houses
  • Beach decks, cabanas, rope swings
  • 500 linear feet of steel skywalk 10 feet above the ground that you can ride your bike on
  • Burn Out Bridge, a bridge over Cottle Creek that soon became a great place to party

Access to the best motorcycle riding on the planet in the beautiful Black Hills of South Dakota. The Light Up The Hills Rally HQ is a central location to amazing rides including;

  • 10 min to Legendary Sturgis
  • 30 min to Spearfish Canyon Scenic Byway
  • 30 min to Historic Deadwood
  • 45 min to Hwy 385 Scenic Byway
  • 1 hour 15 min to Custer State Park
  • 1 hour 15 min to Mt. Rushmore National Monument
  • 1 hour 25 min to Crazy Horse Memorial
  • 1 hour 30 min to Devil’s Tower National Monument
  • 1 hour 30 min to Needles Highway Scenic Overlook

For more information, check out the Black Hills Rider Map below.

Black Hills Map

Local Business Discounts

The following vendors are offering discounts to Light Up the Hills Rally participants.

  • Buffalo Chip
    Light up the Hills Rally Registration
  • Sturgis
    Area Maps | Weather | Airports
    Community Links
    Police, Fire & Emergency
    Vendero Information
  • sturgis area chamber of commerce resource
    Accomodations & Attractions
    Restaurants & Retail
    Banking & Services
    Maps, Transportation & Weather
    Visitor Packets Available
  • best western lodging
    2431 Junction Avenue
    Sturgis, South Dakota 57785

    605-347-3604
    Must Identify Reservation as for
    LUTHR Rate - $105 per night
    Regular Rack Rate - $159 per night
    Only 30 Rooms Available at this Rate
    Make Reservations Early!
  • holiday inn express and suites
    2721 Lazalle Street
    Sturgis, South Dakota 57785

    605-347-4140
    LUTHR Rates
    2 Queen Beds - $160 per night
    Regular Rack Rate - $209 per night
    1 King Bed - $159 per night
    Regular Rack Rate - $192 per night
  • super 8 lodging
    2600 Whitewood Road
    Sturgis, South Dakota 57785

    605-347-4447
    LUTHR Rates
    Double Occupancy Rate - $98.99 per night
    Regular Double Occupancy Rate - $119 per night
    Continental Breakfast
    Bike Wash Area Provided
  • springfield suites
    322 Main Street
    Deadwood, South Dakota 57732
    Call front desk for reservations at

    605-559-1600
    LUTHR Preferred Rates
    Thursday - Monday, July 6th - 10th, 2017
    Rates Valid Until Monday, May 8th, 2017

    King Suite
    Thursday - $159 plus tax & 12.95 parking fee
    Friday & Saturday - $199.00 plus tax & $12.95 parking fee
    Sunday - $159.00 plus tax & $12.95 parking fee

    Family Suite
    Thursday - $170.00 plus tax & $12.95 parking fee
    Friday & Saturday - $219.00 plus tax & $12.95 parking fee
    Sunday - $179.00 plus tax & $12.95 parking fee
  • Cadillac Jacks
    360 Main Street
    Deadwood, South Dakota 57732
    Call for reservation at

    605-578-1500
    LUTHR Preferred Rates
    Thursday - Monday, July 6th - 10th, 2017
    Only 20 rooms at these rates - valid until Monday, May 8th, 2017

    Traditional 2 Queens
    Thursday - $139.00 plus tax & $12.95 Cadillac Experience Fee
    Friday & Saturday - $189 plus tax & $12.95 Cadillac Experience Fee
    Sunday - $139.00 plus tax & $12.95 Cadillac Experience Fee

    Traditional King
    Thursday - $149 plus tax & $12.95 Cadillac Experience Fee
    Friday & Saturday - $199.00 plus tax & $12.95 Cadillac Experience Fee
    Sunday - $149.00 plus tax & $12.95 Cadillac Experience Fee
    *Upgrades available for an additional cost based on availability
  • sturgis days inn
    2630 Lazelle Street
    Sturgis, South Dakota 57785

    LUTHR Rates
    $100.00 per night
    Includes Continental Breakfast

Watiki Resort

  • Laquinta lodging
    1416 N. Elk Vale Road
    Rapid City, South Dakota 57701

    605-718-7000
    LUTHR Rates
    Only 50 rooms available at these rates
    Double Queen - $169.00 per night
    King - $159.00 per night
    All rooms must be booked by May 1, 2017
  • fairfield inn and suites
    1314 N. Elk Vale Road
    Rapid City, South Dakota 57701

    605-718-9600
    LUTHR Rates
    Double Queen - $159.00 per night
    Only 50 rooms available at this Rate
    All rooms must be booked by May 1, 2017
  • home 2 suites
    621 WaTiki Way
    Box Elder, South Dakota 55719

    605-791-4662
    LUTHR Rates
    Double Queen - $165.00 per night
    Only 20 rooms available at this rates
    King - $155.00 per night
    Only 20 rooms available at this rate
    All rooms must be booked by May 1, 2017
  • residence inn lodging
    581 WaTiki Way
    Box Elder, South Dakota 55719

    605-791-9600
    LUTHR Rates
    Studio - $170.00 per night
    Includes 1 King Bed and 1 Pull Out Couch
    Only 50 rooms available at this rate
    All rooms must be booked by May 1, 2017
The Place